Digital Marketing Introduction ( What, Why, How, & Process )

 1:1 What is Digital Marketing?

Digital Marketing, basically is a promotion of brands or businesses to connect with potential customers using the Internet or any other digital communications ( Like social media sites, and search engine)

1:2 Why do we use Digital Marketing for our Business?

There are no of reasons but most important of them...

• Globally there is a more than 5 billion internet users
• Digital Marketing has minimal upfront costs
• We can easily target our targeted customers
• And we can track which happening in our marketing

1:3 if someone looking to use digital marketing for their business What do we have to do it?    

We need the following things for digital marketing...

1. Professional social media profiles of business
2. Our business must have a Google My Business listing
3. and also have a minimum essential single-page business website ( not so important but must have)

1:4 What are the basic processes in Digital Marketing?

There are 5 major processes in DM, 

• SMO ( Social media optimization)

In SMO, we maintain our business brand or increase its awareness through the most popular social media sites like Facebook, Instagram, Twitter & more that are available on online mediums to build connections with our people that will be our potential customers in the future.

• SMM ( Social media marketing (Social media ads))

This is a paid marketing option offered by social media sites for instant results like Brand awareness, growing engagement, sales leads generation, & more. And we can target people as per our requirements like Age, Behaviour, Job titles, Location & more.

• SEO ( Search engine optimization, ranking website in google)

It is an essential process, in which we work on increasing the ranking of our business content in search engines like Google, Bing, and Yahoo on our targeted keywords that search as per our potential people traffic.

• SEM ( Search engine marketing, Google ads)

SEM is the same as SMM, but there is a slight difference, in SMM we run paid campaigns on social media sites, and in SEM we run search ads on google, and in this, we show our ads as per people searching keywords for their queries.

• Google My Business listing optimization

GMB listing is a map listing on google, it's best to get inquiries from local areas So we have to work on review management, local SEO